The Lab of Misfits is an experiential research lab, comprised of leading neuroscientists, artists and technologists whose mission is to understand why we perceive the world the way we do.
The Lab studies humans, in the wild. LoM creates “Experiential Experiments” to break down the walls of the traditional laboratory and invites audiences and collaborators to participate in real world, measurable, interactive research.
Dannii joined founding neuroscientist Dr. Beau Lotto as executive producer to head up the launch of the lab in NYC.
Cirque Du Soleil
During this time we worked with Cirque Du Soleil on conducting research into ‘Awe’, asking the question -
Where does awe live inside the brain? Does awe have an impact on how humans behave and evolve?
We measured 400 participants using a blend of techniques including EEG headsets, galvanic skin response, psychological testing and heart rate monitoring, looking for changes in their unconscious perception and behaviour before and after the performance.
This study chartered new territory in the field of neuroscience, creating the first ever neural metric for human experiences of awe and wonder.
